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theFashionSpot, the web’s largest fashion-focused community and editorial site, has been launched in Australia. TheFashionSpot is housed under Australia’s women’s interest and family lifestyle publishing division, TotallyHer.

Both are exclusively represented in WA by Digital Loop.

Chantelle Schmidt, theFashionSpot’s Australian editor, has worked across a range of fashion and celebrity magazines and will oversee local content for theFashionSpot as well as a staff of editors and contributors who will create content across beauty, fashion and social media.

Totally Her Australia’s managing director James Perry said the launch of theFashionSpot in Australia follows significant growth of the site in this market.

“We are excited to have launched theFashionSpot following successful advertising campaigns across Totallyher, resulting in clear growth and support for theFashionSpot.  We look forward to offering advertisers both our premium marketing solutions, native and content led advertising capabilities.”

Schmidt added, “In Australia, we will be putting more focus on local video content.  TheFashionSpot Australia is always on top of prominent industry news and events. Whether it’s an interview with theAustralia’s Next Top Model team, models and bloggers at fashion week or celebrities at red carpet events, theFashionSpot is there and ready for a scoop that will excite our readers.”