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Look past the hoardings. Forrest Chase is open for business. This was the challenge set by Forrest Chase for Mamamia. With construction around Forrest Chase hampering store visitations, Mamamia deployed Perth Influencer, Lidia Love to highlight which stores were open and where the best deals could be found. Custom display assets where also built to showcase the stores referenced in the article.

Forrest Chase

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Road Safety Commission wanted to sharpen West Aussies' knowledge of key road rules and remind us all about the importance of practicing safe driving on our roads. To make sure we were all paying attention, The Guardian delivered two thought provoking written articles and then quizzed us on them with a "Drivers License Quiz", ultimately delivering 219% on Page View KPIs

Road Safety Commission

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Mamamia helped to trial the Mentally Healthy WA - Active August calendar to promote the benefits of keeping a healthy and active lifestyle, particularly in regards to the positive effects it can have on your mental health.

By integrating it into native content, written by Mamamia’s Jessie Stephens, KPIs for this campaign reached over 800%.

Mentally Healthy WA

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The Guardian produced a three part content series to explain the new entry guidelines for University submissions and the value of upskilling via Postgraduate study. UWA provided an additional two pieces of content that The Guardian amplified across their network at the same time, ensuring that parents of prospective students and those considering further education were being reached.

University of Western Australia

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To launch the "Summer Campaign" for Stockland and to build positive sentiment towards the Stockland Developments, Mamamia produced native content that allowed for five residential subdivisions to be highlighted all in the one destination, promoting the benefits of each to
young couples and families. Supported with high impact display the campaign was a success, over - delivering across all KPIs.

Stockland Developments

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Cash Converters needed to remind young customers that buying secondhand items was an easy way to get started on their music dreams. "Music Made Possible" with The Brag and Evolve Media was a fully integrated digital campaign across the key music sites in the country including Rolling Stone, Tone Deaf and Music Feeds. It all culminated in a sponsorship of the very first Rolling Stone Music Awards.

Cash Converters

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How do you care for ageing parents and neighbours who aren't ready to give up independent living?

The in-home monitoring system, Intelicare, was highlighted in a real world example of how technology can offer independence and security to some our community's more vulnerable residents. Campaign achieved an average dwell time of over 4 minutes and exceeded page view KPIs.

Intelicare

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Whilst it may not be the "sexiest" topic, waste management is a huge deal for local governments.

With the introduction of a new 3-bin system to the City of Melville known as FOGO, InMobi was deployed to tactically serve geo-targeted ads based off polygon mapping to residents within the City of Melville LGA.

City of Melville

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