Digital Loop – Western Australia's exclusive connection to the world’s biggest online news, entertainment, culture, lifestyle, technology, video and mobile publishers.

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Who do we work with?

Bedshed is a regular across the Mamamia Podcast Network, promoting all their sale promotions to Mamamia’s highly valuable and influential audience.

Bedshed

Case Study:

Mental Health Commission’s cannabis awareness campaign ran high impact, cross platform Quickslider’s across the hugely popular gaming site IGN with the goal of reaching a large Gen Z and Millenial audience.

Mental Health Commission
Cannabis Awareness

Case Study:

TABtotuch promoted the BIG 4 race days on the racing calendar in Melbourne Cup, Darby Day, Oaks Day and Stakes Day to West Australian sports enthusiasts via The Roar. Page takeovers and pre-roll video was seeded across the site in the aead top and day of each event.

RWWA: TABTouch
Spring Racing 2020

Case Study:

Denon partnered with Rolling Stone Australia to promote their range of Soundbars. Content creator Sev from @sevspics produced a witty, funny video review to help promote the new range and drive competition entries.

Denon Soundbars

Case Study:

Live Nations’ tour of Chinese artist Hins Cheung was amplified out across InMobi’s network, targeting Chinese speaking audiences, Chinese app users and other third party audience profiles.

Live Nation: Hins Cheung

Case Study:

Harvey Beef’s rich media creative, including their TVC and a carousel for recipe ideas was seeded to Main Grocery Buyer audiences, plus a radius targeting strategy surrounding all the Woolies and Coles stores across WA.

Harvey Beef

Case Study:

ECU accesses Student Edge’s exclusive database to deliver targeted messages via both email and SMS messaging.

Edith Cowan University (ECU)

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CHALLENGE

Corey from Student Edge went to a local WA station to get a snapshot of what a day in the life of a WA Police Officer looks like. His experience was captured with native video and content pieces, amplified across the Student Edge network.

WA Police Recruitment

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To entice hospitality workers from the east coast of Australia to consider jobs in the WA hospitality sector, Rolling Stone Australia created written and video content, explaining the benefits of working in the WA hospitality and tourism industries.

Department of Premier and Cabinet
Hospitality

Case Study:

Integrate the Brixton brand with the music industry by sponsoring both the New Zealand and the Australian Rolling Stone Awards.

Run a campaign for each clothing release, with each campaign delivering bespoke native content, high impact display and targeted email.

Brixton Clothing

Case Study:

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Who do we work with?

Influential Audiences, Trusted Media Brands, Endless Possibilities