Digital Loop expands their youth culture and music reach by bringing on board influential media publishers Junkee, Punkee and NME Networks.
Junkee is a 10 year young, Australian youth targeted news and pop culture website that covers various topics including TV, film, music, politics, travel, career, health and internet culture. Punkee, launched 5 years after, aimed primarily at the 16 – 24 year old market, focusing on entertainment and pop culture..
Chris Coufos, MD of Digital Loop, says: “The inclusion of Junkee and Punkee is a powerful platform to reach the youth market. They speak to young Australians who are passionate about with culture, music and social justice, enabling brands to engage with this audience via content partnerships and high performing display and video assets. They are committed to creating compelling content that makes young people feel seen and connects on the deepest levels.
In addition to the Junkee / Punkee partnership, Digital Loop has also brought on board one of the world’s most iconic music and entertainment publishers NME. NME originated out of the UK back in 1952 and has been one of the world leading voices in music and pop culture ever since. NME Networks, the parent publishing arm also bring to the partnership other iconic music led titles including Uncut, Guitar.com and Musictech.
“The exclusive partnership with these two new media companies has solidified DIgital Loop as Australia’s market leader in the youth and culture space. Combining NME Networks and Junkee / Punkee with the already expansive list of digital media companies we are exclusive agents for including Mamamia, The Brag Media (Rolling Stone, Billboard, Variety, Tone Deaf), Student Edge, The Roar, Evolve Media (Rotten Tomatoes, Music Feeds), Ziff Davis (IGN, Mashable), InMobi and LADbible Group – there is no other digital media company that comes close to reach, scale and content partnership opportunities than us,” Coufos says.
The Digital Loop media network now consists of 11x digital media companies, delivering scale across all key demographics. The platform allows WA brands to partner with market leading, influential, trusted media companies. Whether its creating content partnerships, activations or simply owning the sites via high impact display and video, WA brands can effectively deliver meaningful messaging across multiple sites and brands people love and trust all via one streamlined channel.
Coufos added: “The business was born to help simplify the ever changing digital media landscape by bringing the best of the best together to deliver un-beatable scale to WA. ”
For more on NME, click here.
For more on Junkee / Punkee, click here.