Digital Loop has announced its latest partnership with Australia’s leading Women’s site, Mamamia – the largest independent women’s website in Australia.
Covering news, opinion, social commentary, political analysis, style, relationships, parenting, beauty and healthy, great videos, clever podcasts, and deeply personal stories, Mamamia reaches around four million Australians a month.
Chris Coufos, MD of Digital Loop, said it marked a pivotal moment for the company.
“We now represent the leading digital publishers and platforms across Women, Millennials, Mobile and News. These four key channels combine to create an exciting and streamlined opportunity for advertisers to access market leading, brand safe environments. We can engage with audiences at scale locally and nationally via premium high impact display, content, video and mobile options. We are now arguably the biggest digital publishing group to access locally.
“We also love the idea of injecting some local love into these brands – enabling an easier channel for local advertisers to connect with these big national and international mastheads.”
Mamamia was founded in 2007, by Mia Freedman as a blog in her living room so women had somewhere to go and talk truthfully about their lives. The site has since evolved to become a trusted leader for Women’s issues in Australia, with over 100 staff, thousands of contributors and millions of readers.
Digital Loop also represent The Guardian Australia, Vice, FeedsMedia, Mum Collective, Ziff Davis and inMobi for WA.
Article originally published on Campaign Brief WA
