Australia’s largest and most dynamic youth publisher.
Vinyl Media is the place where Australians gather to connect with their identity.
When Gen Z, Y and X were asked what defines them most as a person, they said music says more about their identity than hometown, race or religion.
Vinyl Media is Australia’s largest publisher of music, culture, arts and entertainment sites including iconic global mastheads Rolling Stone and Variety through to leading travel and lifestyle sites Concrete Playground and Refinery29.
Quick Stats
- 3.2m social followers
- 300k email subs
- 41% aged 18-34
- Rolling Stone Magazine – out quarterly
Vinyl Media welcomed the most iconic music brand of all time, Rolling Stone, to the group in 2019 and launched a digital Rolling Stone Australia platform in 2020.
Featuring a mix of original and syndicated content most relevant to Aussie readers, Rolling Stone is the flagship brand in the group.