Australia's #1 independent mobile ad network, InMobi, has launched a unique new ad format. Based on consumer insight, the new Social Display Ad format is built to maximise cut-through and engagement, while saving you time and creative development costs. In as little as half an hour, InMobi can develop one of your existing social posts into a fully-fledged in-app ad, to [...]
Digital Loop welcomes on board a new member to the group - The Brag Media - publishers of premium music sites Rolling Stone (both Australian and US sites) and Tone Deaf. The Brag Media group of premium music sites reach over 1 million monthly users in Australia. Combining The Brag Media with Digital Loop's current premium music sites - Music [...]
How has the COVID-19 pandemic affected our mobile app usage? InMobi, Australia's leading in-app advertising platform, has released their latest research findings on the Reactions to a Pandemic in a Connected World. Download the full report for more details on how consumers are using their smartphones, such as downloading apps or the resulting surge in app usage in over 16 [...]
To coincide with the launch of their new website, Music Feeds have developed some special packages for brands to take advantage of in the current environment. Just because the world's paused, doesn't mean you should. Get your brand on Music Feeds with Digital Loop. Special relief packages available through May and June. Find out more - get in touch with [...]
A clear theme ran through our best performing editorial content this week: vulnerability. Hear from Mamamia Co-founder Mia Freedman, and Assistant Head Of Content Jessie Stephens, on how women are using authenticity as a way to connect and why this is no time for polished projections or pretence. Leading onsite and social was this personal story from a woman about [...]
How has the COVID-19 pandemic affected our daily routines and behaviour? InMobi, Australia's leading in-app advertising platform, has released their research findings on the Impact of COVID-19 on Consumer Behaviour in Australia. Download the full report for detailed information. New InMobi packages available now. Reaching over 13 million Australians across more than 36,000 apps, InMobi provides an immersive mobile experience and [...]
The Guardian's readership has skyrocketed --- they're now reaching a record 11.6 million Aussies. With extensive, accurate and timely coverage of the COVID-19 pandemic taking centre stage, The Guardian Australia is now the fourth largest news site in Australia. Readership of The Guardian has skyrocketed in recent months, and with the release of The Good Place and exclusive media packages, [...]
Social distancing and staying at home has meant that consumers are spending more time on their phones, tablets and laptops. And more Aussies are working from home than ever before. This presents a unique opportunity to refocus advertising spend to where your customers are right now --- online. Music Feeds have developed some very special packages to support the music [...]
We’re in unprecedented times at the moment. Social distancing and staying at home have changed our daily routines. Consumers have resorted to their mobiles, tablets and laptops to find solace in all of this uncertainty. Just because the world's paused, doesn't mean you should. Brands have got to stay active online. The whole world is watching their screens, and we [...]
Premium publisher The Guardian is launching The Good Place in the midst of global uncertainty to bring good news stories to Australians. The Good Place is a Guardian editorial initiative that will bring the most uplifting, entertaining and cheerful stories from around Australia to the forefront. We’re living in a time of real global anxiety and people are searching for [...]
