A clear theme ran through our best performing editorial content this week: vulnerability. Hear from Mamamia Co-founder Mia Freedman, and Assistant Head Of Content Jessie Stephens, on how women are using authenticity as a way to connect and why this is no time for polished projections or pretence. Leading onsite and social was this personal story from a woman about [...]
How has the COVID-19 pandemic affected our daily routines and behaviour? InMobi, Australia's leading in-app advertising platform, has released their research findings on the Impact of COVID-19 on Consumer Behaviour in Australia. Download the full report for detailed information. New InMobi packages available now. Reaching over 13 million Australians across more than 36,000 apps, InMobi provides an immersive mobile experience and [...]
The Guardian's readership has skyrocketed --- they're now reaching a record 11.6 million Aussies. With extensive, accurate and timely coverage of the COVID-19 pandemic taking centre stage, The Guardian Australia is now the fourth largest news site in Australia. Readership of The Guardian has skyrocketed in recent months, and with the release of The Good Place and exclusive media packages, [...]
Social distancing and staying at home has meant that consumers are spending more time on their phones, tablets and laptops. And more Aussies are working from home than ever before. This presents a unique opportunity to refocus advertising spend to where your customers are right now --- online. Music Feeds have developed some very special packages to support the music [...]
We’re in unprecedented times at the moment. Social distancing and staying at home have changed our daily routines. Consumers have resorted to their mobiles, tablets and laptops to find solace in all of this uncertainty. Just because the world's paused, doesn't mean you should. Brands have got to stay active online. The whole world is watching their screens, and we [...]
Premium publisher The Guardian is launching The Good Place in the midst of global uncertainty to bring good news stories to Australians. The Good Place is a Guardian editorial initiative that will bring the most uplifting, entertaining and cheerful stories from around Australia to the forefront. We’re living in a time of real global anxiety and people are searching for [...]
Digital Loop continues to grow with the addition of two new staff – Georgie Strain as Business Development Manager and Tash Edge as Campaign & Communications Manager. Strain (L) joins the Business Development team after 10+ years working across media and agencies, including Urban Walkabout, Jump Climb Digital and Block Branding. She has worked with a raft of big Perth [...]
Digital Loop has launched a new look website and logo along with the announcement of two new publisher partnerships with Student Edge and RTR FM. Student Edge is Australia’s largest student membership across High School and Tertiary with over 1 million members Australia wide. Digital Loop MD Chris Coufos, said it is a powerful advertising platform that enables brands to reach [...]
Last Thursday, Digital Loop invited clients to the sold out Mamamia Out Loud event, which was the first time the multiple award-winning podcast had appeared in Perth for their live tour. Mamamia Out Loud brings together the platform’s biggest three hosts, Mia Freedman, Jessie Stephens and Holly Wainwright on stage to talk about their different views on whatever women are [...]
Digital Loop has expanded its sales team with the appointment of Jack Martin as Agency Business Development Manager and Bob Gordon as Music & Entertainment Manager. Martin (L) started his career with Carat (formerly Mitchell & Partners) in 2010, initially working on a raft of largely WA Government clients. Between 2013-15, he worked predominantly as a planner and buyer on [...]
