If you’ve travelled to the South West of Western Australia, you may have come across craft brewery, Beerfarm. Located in Metricup, they produce ales, lagers, IPAs and a fresh cider.
We recently partnered with Beerfarm for the brewery’s first advertising campaign since their foundation.
Using Australia’s market leading music and entertainment publisher – The Brag Media (Rolling Stone Australia, Tone Deaf and The Brag), the campaign delivered native content, social, digital display and pre-roll video.
Georgie Strain, Campaign Coordinator at Beerfarm, says: “we were so excited to partner with Digital Loop and Rolling Stone for Beerfarm’s first foray into the digital publisher space to increase our brand awareness, nationally in a thoughtful way. We are running an experience based competition that highlights getting Out Of Office and into the wild, on a land or sea adventure around WA and NSW.”
Digital Loop also provided HTML production to the campaign, which is an option available for all packages over $10k.
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