Australia’s #1 digital media brand for over-60s.

Launched in 2013, Starts at 60 is the only quality, award-winning digital media brand dedicated to meeting the needs of older Australians.

Covering topics from health and money to travel and retirement, Starts at 60 is a thriving online community membership platform with far-reaching daily eDMs and a highly engaged social media presence.

Quick Stats

  • Highly engaged: 43% eDM avg. open rate
  • 6.4m pageviews/month
  • 220k email subs
  • 820k Facebook likes

There has never been such an active, healthy, financially aware, travel-hungry generation of 60-pluses. The Baby Boomers currently comprise 25% of the population and yet they own 55% of the nation’s private wealth.

Starts at 60 is a comprehensive ecosystem of brands across general wellbeing, travel, discount memberships, financial planning and health.

With the number of digital savvy over-60s growing rapidly, we have more impact that you might imagine.

Starts at 60: Mumbrella Media Brand of the Year

  • 2017 Winner
  • 2016, 2018 & 2019 Finalist