Understanding the Mamamia audience

Western Australia's exclusive connection to the world’s biggest online news, entertainment, culture, lifestyle, technology, video and mobile publishers.

Mamamia: Australia’s largest women’s media company, with a reach of 5 million Aussie women.

Mamamia recently completed an audience study and have made some interesting discoveries about the women on their channels.

Check out their findings below – as well as some key considerations for how to apply these learnings to your brand to successfully engage Aussie women in your next campaign.

Mamamia Research Insights

REFERENCE: MAMAMIA ‘RECESSIONARY TIMES’ RESEARCH, JUNE 2020 REPORT (APRIL/MAY DIP n=1,422)

Download the Mamamia report summary.

Your super channel for women!

With opportunities across premium display, video, content, podcast audio and more, Mamamia is the go-to channel for reaching Aussie women.

Interested in partnering with Mamamia for your next campaign?

Get in touch with Digital Loop for discounted packages.

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