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As a hard-to-reach audience, Gumtree targeted the bicycle section and targeted audiences who were activity visiting the bicycle section and looking at multiple listings.
High impact takeover display across desktop and mobile plus content, targeting Australia and New Zealand delivered benchmarks over and above.
Digital Loop also provide HTML production to further enhance their creative.
Content, Email, SMS
The campaign included a combination of high impact, standard and native video and written content.
Delivering striking high impact placement and podcast audio, the campaign ran across five capital cities across Australia.
Commission